Ecosystem alignment
Gemini's strongest differentiator is its first-party connection to Google apps. When evaluating alternatives, the first question is where your working documents, calendars, and communication actually live. An assistant that integrates natively with your existing storage and collaboration stack will reduce friction more than one that requires exporting or re-uploading files into a separate environment. If your team operates primarily outside Google Workspace, that integration advantage diminishes and other factors become more decisive.